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42

Business logo design

A great business logo design can be a huge asset when building a business and can be used in a wide variety of ways to increase awareness of your company by your potential clients. We are all familiar with iconic logos that are instantly recognisable as representing large successful businesses such as McDonalds and Nike. […]

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Search engine marketing presentation

Search Engine Marketing The following notes are by synopsis of the presentation given by Aidan McCarthy at Brookvale TAFE Friday March 8th. Some Definitions Internet Marketing (IM) = all marketing efforts on the net including web, email, search, social… Search Engine Marketing (SEM) = “the business of marketing on search engines” it therefore includes both […]

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Search engine marketing strategies

The term search engine marketing can be used as an umbrella term to cover all forms of marketing carried out via search engines and therefore it encompasses: Pay Per Click ( e.g. AdWords), the practice of obtaining visitors and leads using the paid search engine listings such as those offered by Google’s AdWords program. A […]

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Small business SEO

Getting good rankings in Google can mean getting lots of traffic to your site and the chance to do more business so most website owners will make some effort to get their site listed. What is SEO? SEO is the act of improving a web page’s chances of attaining a high ranking in search engine […]

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Good web design characteristics

The importance of good web design These days your customers and potential customers expect to be able to find information on your business and your product information on a website and maybe even online ordering too depending on the product or service involved. That means if you don’t already have a website, you really should […]

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Web design industry secrets

The web design industry, like most industries, has its little secrets. Secrets that are often used to make sure the customers part which as much cash as possible when shopping for a new website and again over its lifespan. Not all operators are rip-off merchants but there sure are a few who try to gloss […]

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Making the most of your website

So you finally got around to building a website, but now you are wondering why it’s not driving the results you had hoped for. That could be because you are falling into one of the four big traps business owners often overlook on a start-up website. Let me share with you some points to consider, […]

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4 benefits of a WordPress website

It’s official – static websites are a thing of the past. Rather than hard-coded pages, websites built on a content management system (CMS) allow a dynamic, flexible online presence that grows alongside your business. WordPress is our favourite CMS for business websites, and it’s not just us – WordPress is now estimated to power over […]