Every business, however small, is a brand. And brands are tricky little buggers. They aren’t widgets or sprockets or anything you can wrangle or shape and mold. Your brand is simply how your business is perceived by those you serve. You do have some control over those perceptions, though. And the first thing you can control is your logo.
Take your brand and chop it up into little pieces—all the constituent parts. Gather up those parts and put them into a juicer and press as hard as you can until a teeny tiny drop is produced. Drip that drop onto a blank postage stamp, and there’s your logo.
Your logo should be a concise, graphical representation of the very essence of your brand. Every brand’s essence will take a different form. Some logos take the form of your business name alone, carefully styled with font and design to perfectly represent your brand’s personality. Other logos use imagery representing the products or services that define your business. Many rely on a combination of both. The trick is to find the right mix for you and your business.
Your logo solidifies your business identity and differentiates you from your competition. It’s an emblem, a flag that your staff and customers alike can rally around. From business cards to letterhead, advertisements to signage, it becomes an instantly recognisable symbol of who your business is and what it stands for. It’s no small thing.
At AusWeb Design, our expert designers here on Sydney’s Northern Beaches are skilled at crafting the ideal logo for your business—whatever you do and however big or small you are. Bring us your ideas, your vision, even an old logo that needs refreshing. We’ve got the juicer ready and waiting.