Start to finish, concept to completion, A to Z—whichever cliché you want to pick, that’s how we manage your digital marketing.
Be heard. Get found. Digital marketing is your megaphone.
Imagine your website is a lifesaver on at Bondi Beach.
Now, if you got your website from us, it’s a pretty nice one, so imagine a super fit lifesaver. In this little analogy, your lifesaver’s task is to warn a horde of happy swimmers that a menacing shark is fast approaching. What to do? If you jump in and swim around you could only save a handful. Screaming and shouting wouldn’t do much better, though. Who could hear you over all that splashing?
Now, here’s a 500-watt megaphone.
Digital marketing is the 500-watt megaphone of the internet. Without it, your shiny new website is all but helpless to reach a sea of potential customers. It’s just a super fit lifeguard yelling and waving it’s arms like a fool. You have a message many customers want to hear. Some of them NEED to hear it. Digital marketing gives you the power to reach them.
The right digital marketing strategy, in fact, allows you to go even further: saving you money by targeting only those audience segments relevant to you. Think of it as a megaphone with the ability to reach only swimmers in blue swimsuits. Or something. The point is, the right mix of paid and organic search, content marketing, social media strategy, and email marketing can turn a handful of page-visits into thousands.
Choosing from our quiver of SEO, PPC, social, content marketing and email, AusWeb Design’s custom builds highly efficient digital marketing strategies for clients throughout the Northern Beaches—and well beyond.
There are customers out there who need your help. Don’t let your website go left unheard.
SEO – Get high quality traffic to your website.
Let’s look at two ways to get your website (and business) found in the search engines to get those leads and enquiries:
1. ORGANIC SEO – This is where we go into your website and optimise the content (including images), on your pages. This is done after our SEO specialist researches your industry to suggest keywords and a targeted area/s. We then implement an SEO strategy on specific pages to boost the relevancy and usefulness of the content to those searching.
Organic SEO can take up to six months to see results, and depending on the industry, can be harder to achieve for some businesses than others. Organic SEO is not guaranteed, but we use best practices to maximise the chance of your success. If you are after immediate results, Search Engine Marketing (SEM) is a service we also provide.
2. SEM (AdWords also called Pay-Per-Click) – This is where we put together an ad campaign targeting specific keywords and target area for your business. These ads appear with the search results on Google. These results are immediate and you set your budget for as much as you would like to spend.
We suggest no less than $20 per day. We also suggest that we set up and professionally monitor the campaign on your behalf. Can’t handle the leads and enquiries coming through? (it happens!) – you can switch the campaign on and off as required (within reason!).
Happy customers don’t lie.
“Thank you for the helpful, friendly and professional service. I was very impressed with your efficiency in getting my website up and running, as well as care taken with my concerns regarding Google rankings etc. Will definitely recommend you.”
With our digital marketing you get more than a few perks.
How can my business benefit from a PPC campaign?
The Google AdWords system is the quickest way to get qualified traffic to your website. Visitors can be local or from around the world, you are in control of your audience and you schedule your ads for particular days of the week or time of day.
You get a professional AdWords manager working to maximise your leads by actively watching for the best keyword opportunities and matching them with effective ad writing to get searchers clicking through to your website.
Setting your PPC campaign budget.
Please note, a setup fee $199+GST also applies and is payable with your first management fee. Google charges are not subject to GST.
PPC systems like Google’s AdWords can be highly effective but can also be very confusing and difficult to use effectively without the right experience. There are numerous factors to trap the unwary, from incorrect network settings to poor ad copy and not understanding the implications of keyword match types, bidding strategy or negative keywords. Not only that but the system is not one to set and forget. It requires constant monitoring and tweaking to get good results.
Most users find it best to get a qualified professional to manage their AdWords campaigns. The fees involved are usually much less than the wasted dollars in unmanaged accounts and a professional will everything runs efficiently to produce the greatest possible results for your business. Why spend hundreds or thousands of dollars wastefully when you can spend it wisely instead?