In the small business space, we work hard to get the right solution for your business.
With a great track record, our experienced and dedicated team of website designers and website developers work with you to create a quality website that works effectively for your business at an affordable price.
With all the right advice and support, we feel confident in our ability to present beautiful, simple and attractive websites that are designed to create a ‘first impressions last’ environment. Not only that, we can help you develop an online marketing strategy to take your business even further by attracting new visitors and converting them into repeat customers.
Clear brand message and marketing plan
You know what they say about failing to plan! Spending some time crafting your business branding, identifying your target customer base and coming up with a basic digital marketing plan will really get your new business website off on the right track, and save a lot of extra work down the line.
Work with experienced graphic designers who can come up with creative logo design and branding that really reflects your business and core brand message that you can utilise across all of your business assets (including your new website), to help you stand out from your competitors.
A great logo and beautiful website design are just a part of successful online marketing for small business – after all, what good is an amazing website if nobody can find it! It’s a good idea to start thinking about your ongoing digital marketing and search engine optimisation (SEO) from day one with the help of search engine marketing specialists, and determining your business goals when it comes to online advertising. This will help your website designers create a website that not only looks great, but will help your business grow in the long term.
The rules of Google have changed a lot over the years, and one thing that looks like it’s here to stay is the importance of great copy. Search engines favour unique content that is informative, relevant and engaging – effective copywriting tells a story, is meaningful and communicates what is unique about your business to reveal a distinctive brand personality.
The icing on the cake is making sure your website content is peppered with keywords and phrases that tell search engines, and consequently visitors, what your business is about. Working with a professional copywriter can not only give you text that is easy to read and persuasive, but also helps you rank well in Google.
Beautiful design and easy navigation
An experienced website designer will take into account your business identity, your target market and the goals you want to achieve with your website. A website should be designed to integrate your unique branding, offer a clean, modern interface, and importantly take into account user experience (UX).
Good UX principles dictate that a website should first and foremost have clear navigation, to help visitors easily and efficiently locate the information they’re looking for. It should also have well-planned information architecture, meaning that all content is structured in a way that is logical and organised to give users a clear roadmap to locate the content they’re after.
Optimised for conversions
Once your site is ranking in Google searches, the number one goal for your website is to convert visitors into leads and customers! Your website design should implement conversion optimisation principles, arguable most importantly clear call-to-actions (CTAs) across the whole site.
CTAs are a way of subtly guiding your website visitors to take action, carrying them towards becoming a lead or converting them into a client. Including a prominent phone number and “click to call” in your website header is one way for visitors to be able to quickly and easily get in touch with you. Clear CTAs of your service categories can help visitors quickly locate what they’re after, and a little bit of information with a “Find out more” button can coax people into making an enquiry.
Compatible with mobile devices
Most of us access the internet on our smartphones these days while we’re out and about to find information. Mobile-friendly website design means that your website will fluidly adapt the screen size on which it is being viewed, so potential customers can access your website easily on the go and can navigate to relevant information quickly, and even tap on a link to call you instantly.
Responsive web design is also crucial these days for good search engine ranking – Google recently updated its algorithms to favour websites that can be viewed on a mobile device, so making your you have a responsive website is vital!
A team you can trust
At the end of the day, a website is only as good as the people behind it. Having a dedicated team of Australian web designers on hand to manage site maintenance and ensure round-the-clock optimisation is of paramount importance.
What’s more, working with an agency who knows your company inside and out, and who can provide everything from logo design to social media management will ensure a cohesive brand experience for your customer base, online and off! A good web design agency becomes your partner in meeting your goals and growing your business for years to come.
Mobile website design
There has never been a better time to take advantage of the eCommerce boom!
Australia is now an eCommerce powerhouse – with over $21 billion in revenue annually, and a projected 20% annual growth for this year, we are truly becoming a world player when it comes to online spending.
Increase sales and generate income by opening a quality online store, or complimenting your existing bricks-and-mortar shop with an eCommerce website.
Our team of Australian web designers at AusWeb Design can help you launch your store in our national and global marketplace.
People can browse your website on the go
Best user experience across all devices with clear call-to-action buttons
Let our experienced designers help you put your best foot forward
Beautiful designs to showcase your services and products
Your online marketing tool
Wow your customers and build your brand
Your eCommerce website can connect with more people than an entire sales team. Make sure your online shop is done right to help you sell your product. With millions of online stores in Australia, you need to stand out against your competition.
Get your business online no matter what your budget is. We’ve got solutions for startups or established brands.
Keeping it simple.
Getting your business online shouldn’t be a hassle – leave it to us! Our website design services are designed to help you grow your potential client base online, so you can get on with running your business. Here’s how:
Mobile-friendly website design to maximise accessibility.
An intuitive content management system (CMS) for easy updates.
A dedicated support team whenever you need help or advice.