• Affordable Australian Website Designers
  • Technical Support
Call our sales line - 1300 161 644
AusWeb Design
  • Website Services
    • Website Design
    • eCommerce Website Design
    • Responsive Website Design
    • WordPress & WooCommerce
  • Marketing Services
    • Online Marketing
    • SEO
    • Google Ads
  • Design Services
    • Website Design
    • Logo Design & Branding
    • Graphic Design
  • Packages & Pricing
  • About
    • Our Work
    • Reviews
    • Blog
  • Contact
    • Refer A Friend
  • GET A QUOTE
  • Menu Menu

Good web design characteristics

in Website Design/by AusWeb Design

The importance of good web design

These days your customers and potential customers expect to be able to find information on your business and your product information on a website and maybe even online ordering too depending on the product or service involved. That means if you don’t already have a website, you really should be thinking of getting one and if you have one already you should be asking whether it’s doing its job effectively.

Good web design does more than just give you a home on the web. A website should convey your message, your professionalism, the information visitors need and it should help to turn your visitors into clients. Good web design tends to have several characteristics:

Good web design grabs attention

Good design mirrors your offline image in an attention grabbing way. It’s important to havea great home page as usually that’s the first thing visitors see. Think of it as a storefront, there should be no doubt about who it represents. It should be clean and have your logo and other branding prominently displayed. It should be different to all the other storefronts.

Appropriate use of colour and graphics is vital in catching attention, this is often best left to the professional or you risk ending up with a website that looks like a child made it. Photos should be of good quality especially for product images where image quality can be a sales driver. Use your logo design at the top of the site both to grab attention and to aid branding.

Good web design is user friendly

A website should be attractive and engaging to customers, not one that frightens them away. The colours, fonts, layout and navigation should all be ‘sensible’ and complement each other. Text should be easy to read so avoid the classic design error of poor contrast against the background. Your pages and images should load quickly so as not to lose visitor interest.

Navigation should be logical and as simple as possible, it should be easy for visitors to get from one product to another.

Good web design helps to build your brand

A good website not only reflects your existing branding but promotes it. Even if a visitor leaves your site without making an enquiry or purchasing, your website design will leave an impression of your company with him that ensures he will recognise your brand easily later and familiarity promotes business!

Good web design converts visitors into customers

A good website does not just present products and facts but presents them in such a way as to promote a visitor action whether that’s an enquiry for more information or a purchase. Professional looking presentation goes a long way in the customer’s decision making process.

Prompt visitors to take the desired action by using a clear bold call to action, even a simple ‘Call Now for Free Quote’ can make a big difference in visitor response. You can read more about about prompting action at our blog post on conversion optimisation.

Good web design demands good content

Your website should not be let down by its content. Sometimes spending a little on professional copy writing can be a great idea, why go to the effort of having a good looking website if the information within it is second rate? Give your visitors the information they need, clearly but concisely where possible. Website readers tend to skim so the concise approach with bullet points and/or short paragraphs is usually best.

https://www.auswebdesign.com.au/wp-content/uploads/laptop-desk.jpg 450 800 AusWeb Design https://www.auswebdesign.com.au/wp-content/uploads/awd-blue.png AusWeb Design2016-07-21 10:57:322019-06-07 16:43:30Good web design characteristics
You might also like
Making the most of your website
Australian responsive website design
AusWeb Design supports local businesses
Web design industry secrets
4 reasons to hire a web design agency, not your BFF
3 web design trends for this year
Do I need a mobile responsive website?
Affordable website design

Latest Posts

  • Bushfire HelpJanuary 9, 2020 - 10:42 am
  • Email better with GoogleNovember 12, 2019 - 9:30 am
  • Reasons to use your web agency for your online marketingJuly 9, 2019 - 8:16 am
  • Referral marketing – more powerful than SEOFebruary 13, 2019 - 12:43 pm
  • Your business doesn’t go on holidaysOctober 19, 2018 - 12:36 pm

Categories

  • Announcements
  • Email Marketing
  • Google Ads
  • Graphic Design
  • Logo Design & Branding
  • Online Marketing
  • Referral Marketing
  • SEO
  • Small Business Tips
  • Social Media Marketing
  • Website Design
  • WordPress Websites

Hassle-free enquiry.

Have a quick question? We’ve got answers.

No matter what industry you’re in, find out how we can help your business profit and grow. Get in touch today and get established online with the right foot forward!

  • Responsive websites
  • CMS for easy updates
  • Friendly support and help
  • Affordable packages for all budgets
  • Helping your business for the long haul
  • 1300 161 644

  • This field is for validation purposes and should be left unchanged.

Quick Links

  • Australian Website Design
  • eCommerce Website Design
  • Responsive Website Design
  • Packages & Pricing
  • Reviews
  • Blog

AusWeb Mission

Our mission at AusWeb Design is the delivery of affordable online solutions without compromise to quality. It’s one thing to promise top quality, but quite another to actually deliver it.

Where to find us

Postal Address
AusWeb Design
PO Box 265
Mona Vale NSW 1660

Sydney HQ
2406/4 Daydream Street
Warriewood, NSW, 2102

Our Hood
Northern Beaches, Sydney

Our Office Hours

Team  Working Hours
Mon – Fri: 9:00am – 5:00pm

Servers Monitored
Mon – Fri: 24/7
Sat: 24/7
Sun: 24/7

Copyright © AusWeb Design
  • Privacy Policy
  • Terms and Conditions
Web design industry secretsSmall business SEO
Scroll to top