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Every business, no matter how large or small, is a brand. And brands express themselves in a multitude of ways. On the one hand you have verbal expression—the words that comprise your message and the voice in which it’s conveyed. And on the other hand you have visual—the colours, images, symbols, typography, and layout that […]
When it comes to digital marketing, the best strategy is to go to the source. And when you consider that 60 to 70 percent of your website’s traffic will come from search engines, targeting this wellspring of potential customers is a no-brainer. Search engine marketing (SEM) falls into two basic categories, organic and paid. The […]
Mobile responsive website design is one of the big buzzwords for business websites of the last few years. Like all good design principles, when it is done well you won’t even notice it’s there – but you’ll definitely notice if it’s missing. You probably remember the last time you visited a business website that wasn’t […]
As an Internet user you definitely won’t have missed the social media explosion of the last few years. With shiny new platforms popping up seemingly every day, social networking can be a great way for small and medium businesses to market their services at grassroots level for little to no outlay. As well as promoting […]
Did you know that more people access the Internet through a smartphone than a PC? But did you know that 3 out of 5 mobile users immediately exit a ‘non-responsive’ website, and that around 80% of Australian businesses that fall into this category by not providing mobile users with the experience they want. This is […]
According to Statista, 2015 saw $60 billion spent on digital marketing in the US alone, a number predicted to grow to about $115 billion by 2020. These numbers are massive, and show that digital marketing is a vital investment in the growth of your business to remain competitive in a global market now and into […]