Reasons to use your web agency for your online marketing
Every business owners knows the feeling – that Monday morning ritual of opening the web browser and sifting through the emails that have come in over the weekend. Hopefully a bunch of these will be new enquiries from customers, but inevitably you will start to get some offers from digital marketing companies and ‘SEO experts’ […]
Your business doesn’t go on holidays
The other day I was in the supermarket, and I saw the first batch of Christmas decorations on the shelves. I’m pretty sure we only just had the June long weekend and suddenly it’s coming up on the end of the year – how did that happen?! For a lot of businesses the status quo […]
Boost your marketing with blogging
What if there was a way to not only share your knowledge and expertise with your customers, position yourself as a leader in your industry and promote your goods and services, but also to help boost your search engine optimisation? Blogging can do all this and more! These days, businesses have found that blogging can […]
Copywriting: The power of compelling content
Ask any copywriter and they’ll be happy to tell you: “content is king.” Sure, such an assessment might be the product of professional bias, but that doesn’t mean there isn’t some truth behind it. Content is, at the very least, critical. It plays a central role in all of your marketing efforts—both digital and traditional. […]
Get more leads with conversion optimisation
According to Statista, 2015 saw $60 billion spent on digital marketing in the US alone, a number predicted to grow to about $115 billion by 2020. These numbers are massive, and show that digital marketing is a vital investment in the growth of your business to remain competitive in a global market now and into […]
Search engine marketing presentation
Search Engine Marketing The following notes are by synopsis of the presentation given by Aidan McCarthy at Brookvale TAFE Friday March 8th. Some Definitions Internet Marketing (IM) = all marketing efforts on the net including web, email, search, social… Search Engine Marketing (SEM) = “the business of marketing on search engines” it therefore includes both […]
Search engine marketing strategies
The term search engine marketing can be used as an umbrella term to cover all forms of marketing carried out via search engines and therefore it encompasses: Pay Per Click ( e.g. AdWords), the practice of obtaining visitors and leads using the paid search engine listings such as those offered by Google’s AdWords program. A […]