• Affordable Australian Website Designers
  • Technical Support
Call our sales line - 1300 161 644
AusWeb Design
  • Website Services
    • Website Design
    • eCommerce Website Design
    • Responsive Website Design
    • WordPress & WooCommerce
  • Marketing Services
    • Online Marketing
    • SEO
    • Google Ads
  • Design Services
    • Website Design
    • Logo Design & Branding
    • Graphic Design
  • Packages & Pricing
  • About
    • Our Work
    • Reviews
    • Blog
  • Contact
    • Refer A Friend
  • GET A QUOTE
  • Menu Menu

All about email marketing

in Email Marketing/by AusWeb Design

Online marketing doesn’t have to be scary – in fact there are simple things that every business owner can do to ensure that their digital marketing game is on point. Today we’ll be looking at a strategy that is often overlooked, but can be a really useful tool for ongoing promotion of your business, and keep your products and services in your customers’ minds.

Email marketing is a form of direct marketing using, as the name suggests, email to communicate marketing messages to existing and potential clients. In a broad sense, every email you send to a customer could be considered email marketing, but this term usually refers to email newsletters that may notify customers of an upcoming promotion, latest news with the business or industry tips, just to name a few.

Let’s jump into some easy email marketing tips you can start today!

Compile past, current and potential clients’ details into a list

The first step is to collate the contact details for your customers – name and email is usually all that is required for email marketing, but this could be a good opportunity to consolidate or digitise all your clients’ info into one place, which is a job that often gets put off! You also probably want to consider separating your customers’ contact details into different lists, such as past clients, leads and so on to really target your email marketing efforts.

Sign up to an email marketing platform

The next step is to select which email marketing platform is right for you. Using one of these platforms automates and manages everything for you, which is a whole lot easier than just bulk sending an email to all your contacts from your inbox! We recommend MailChimp as it’s easy to use, has a bunch of great features and is free for up to 2000 subscribers. You can schedule a day and time for your mail blast to go out, view reports on open rates and we can even help you design an attractive email template to make you look slick.

Capture more subscribers through your website

Once your email marketing platform is set up, it’s time to maximise your mail marketing by adding a form to your website where visitors can sign up to your email newsletter – which is something we can definitely help you with! There are also a heap of tools available to help you collect more emails through your website, such as SumoMe and OptinMonster.

Build loyalty by adding value

Even if subscribers don’t end up buying anything or contacting you at the time they sign up, capturing leads’ contact details is a valuable exercise, and when they are notified of an upcoming promotion, free resources you are offering on your website or other industry tips, you are ensuring you remain fresh in their mind and establishing yourself as an industry expert, making them more likely to come back to your site and get in touch with you.

https://www.auswebdesign.com.au/wp-content/uploads/social-media.jpg 450 800 AusWeb Design https://www.auswebdesign.com.au/wp-content/uploads/awd-blue.png AusWeb Design2017-11-13 12:17:322019-07-03 14:59:56All about email marketing

Latest Posts

  • Bushfire HelpJanuary 9, 2020 - 10:42 am
  • Email better with GoogleNovember 12, 2019 - 9:30 am
  • Reasons to use your web agency for your online marketingJuly 9, 2019 - 8:16 am
  • Referral marketing – more powerful than SEOFebruary 13, 2019 - 12:43 pm
  • Your business doesn’t go on holidaysOctober 19, 2018 - 12:36 pm

Categories

  • Announcements
  • Email Marketing
  • Google Ads
  • Graphic Design
  • Logo Design & Branding
  • Online Marketing
  • Referral Marketing
  • SEO
  • Small Business Tips
  • Social Media Marketing
  • Website Design
  • WordPress Websites

Hassle-free enquiry.

Have a quick question? We’ve got answers.

No matter what industry you’re in, find out how we can help your business profit and grow. Get in touch today and get established online with the right foot forward!

  • Responsive websites
  • CMS for easy updates
  • Friendly support and help
  • Affordable packages for all budgets
  • Helping your business for the long haul
  • 1300 161 644

  • This field is for validation purposes and should be left unchanged.

Quick Links

  • Australian Website Design
  • eCommerce Website Design
  • Responsive Website Design
  • Packages & Pricing
  • Reviews
  • Blog

AusWeb Mission

Our mission at AusWeb Design is the delivery of affordable online solutions without compromise to quality. It’s one thing to promise top quality, but quite another to actually deliver it.

Where to find us

Postal Address
AusWeb Design
PO Box 265
Mona Vale NSW 1660

Sydney HQ
2406/4 Daydream Street
Warriewood, NSW, 2102

Our Hood
Northern Beaches, Sydney

Our Office Hours

Team  Working Hours
Mon – Fri: 9:00am – 5:00pm

Servers Monitored
Mon – Fri: 24/7
Sat: 24/7
Sun: 24/7

We acknowledge the traditional custodians throughout Australia; recognise their continuing connection to land, waters and culture; and pay our respects to elders past, present and emerging.

Copyright © AusWeb Design
  • Privacy Policy
  • Terms and Conditions
Link to: What makes a great logo? 4 essential elements of brand identity Link to: What makes a great logo? 4 essential elements of brand identity What makes a great logo? 4 essential elements of brand identity Link to: SEO 101: Basics for beginners Link to: SEO 101: Basics for beginners SEO 101: Basics for beginners
Scroll to top Scroll to top Scroll to top