SEO 101: Basics for beginners
A quick rundown – SEO stands for “search engine optimisation”, which means building and maintaining your website in a way that gives you the best chance of not only being found in search engines, but ranking highly when potential customers are searching. The first thing to know is that SEO is by no means an […]
All about email marketing
Online marketing doesn’t have to be scary – in fact there are simple things that every business owner can do to ensure that their digital marketing game is on point. Today we’ll be looking at a strategy that is often overlooked, but can be a really useful tool for ongoing promotion of your business, and […]
What makes a great logo? 4 essential elements of brand identity
Your logo is no small thing. A good logo becomes synonymous with your brand. It captures the essence of what you stand for and what makes you unique. A good logo works its way into the memories of your customers, without pushing its way in. It’s unforgettable yet unpretentious. Golden arches, the silhouette of a […]
Copywriting: The power of compelling content
Ask any copywriter and they’ll be happy to tell you: “content is king.” Sure, such an assessment might be the product of professional bias, but that doesn’t mean there isn’t some truth behind it. Content is, at the very least, critical. It plays a central role in all of your marketing efforts—both digital and traditional. […]
Why graphic design is essential to your marketing efforts – online and off
Every business, no matter how large or small, is a brand. And brands express themselves in a multitude of ways. On the one hand you have verbal expression—the words that comprise your message and the voice in which it’s conveyed. And on the other hand you have visual—the colours, images, symbols, typography, and layout that […]
What can SEO & PPC do for you?
When it comes to digital marketing, the best strategy is to go to the source. And when you consider that 60 to 70 percent of your website’s traffic will come from search engines, targeting this wellspring of potential customers is a no-brainer. Search engine marketing (SEM) falls into two basic categories, organic and paid. The […]
Do I need a mobile responsive website?
Mobile responsive website design is one of the big buzzwords for business websites of the last few years. Like all good design principles, when it is done well you won’t even notice it’s there – but you’ll definitely notice if it’s missing. You probably remember the last time you visited a business website that wasn’t […]
Using social media to promote your website
As an Internet user you definitely won’t have missed the social media explosion of the last few years. With shiny new platforms popping up seemingly every day, social networking can be a great way for small and medium businesses to market their services at grassroots level for little to no outlay. As well as promoting […]
Australian responsive website design
Did you know that more people access the Internet through a smartphone than a PC? But did you know that 3 out of 5 mobile users immediately exit a ‘non-responsive’ website, and that around 80% of Australian businesses that fall into this category by not providing mobile users with the experience they want. This is […]
Get more leads with conversion optimisation
According to Statista, 2015 saw $60 billion spent on digital marketing in the US alone, a number predicted to grow to about $115 billion by 2020. These numbers are massive, and show that digital marketing is a vital investment in the growth of your business to remain competitive in a global market now and into […]