Online shopping has grown exponentially in popularity over the last few years. There is an amazing range of goods available online, and with shipping rates becoming more and more competitive ecommerce is undoubtedly the way of the future – and let’s face it, beating the crowds at the shopping centre is always a plus!
Setting up an ecommerce website requires careful planning. Like a bricks-and-mortar shop, you need to make sure everything is in place from the very beginning so that everything runs smoothly and your customers are happy, and want to come back to your store again and again. Read on for Part One of our ecommerce website checklist.
It is vital that your online store has a well-organised product catalogue to enable your customers to quickly and easily find what they’re looking for – you probably know from experience that if you can’t easily find something on an ecommerce site, you’re not likely to stay on that website very long.
The best way to manage your catalogue is through the use of intuitive and clear product categories. Visit some of your favourite online stores – chances are one of the reasons you like them so much is that their catalogue is well-thought out and you can find exactly what you need within a few clicks.
The key here is to make your categories specific. If you are running a clothing store, don’t stop at “Tops” and “Pants”. Drill it down further and include “Short Sleeve” and “Long Sleeve”, “Denim” and “Chinos”, and so forth.
A payment gateway is an important consideration – after all it facilitates the reason you opened a store in the first place … money!
There are many different options available for receiving payments, but you can’t go wrong with PayPal. As a widely-used and versatile payment system, their security is top notch and it even comes built-in with WooCommerce, one of the most popular ecommerce platforms in use today. If your customers don’t have a PayPal account, they can still pay with their credit card, and the trusted PayPal interface will reduce concerns about online security.
Using PayPal means that your payment process will be easy, secure and streamlined, and will mean that you will not have to monitor site security and fill out endless forms with your bank as you would if you wanted to accept credit card payments directly on your site.
In Part Two, we will explore two more ecommerce essentials for your online store checklist: shipping and customer service.
In the meantime, check out some of our ecommerce packages and previous work, or give us a call on 1300 16 16 44 to discuss your ecommerce website.