Welcome back to our series on the basics of Google Analytics! We’ve looked at how to view Google Analytics data and types of reports available – now, here are some of the common questions that come up with Google Analytics.
How do I share my Google Analytics data with someone?
You don’t have to give your Google account information over to someone who needs access to your Google Analytics data. You just need to go to your Admin menu and under the Account, Property (website) or View you want someone to see, click the User Management menu.
From there, you can add the email address of anyone you would like to view your Google Analytics data and choose the permissions you would like them to have.
I don’t like viewing the reports in Google Analytics. Can someone just summarize the data for me?
Yes! Quill Engage is a service that will take your Google Analytics data and summarise it in an easy-to-read report for you. Best of all, it’s free for up to ten profiles (websites).
I have a dozen websites, and I don’t want to check each of their Google Analytics on a daily basis. What do I do?
You have two options in this scenario. You start by going to the Home screen of Google Analytics. There, you will find a listing of all your websites and an overview of the top metrics—sessions, average session duration, bounce rate, and conversion rate.
You can also try business dashboard solutions like Cyfe. For $19 a month, you can create unlimited dashboards with unlimited widgets, including a large selection of data from Google Analytics, alongside data from your social media networks, keyword rankings, Moz stats, and more.
This solution significantly cuts down on the time spent looking at analytics across the board for your entire business.
Google Analytics says that 90%+ of my organic keywords are (not provided). Where can I find that information?
(not provided) is Google’s way of protecting search engine user’s privacy by hiding the keywords they use to discover your website in search results. Tools like Google Webmaster Tools (now Search Console, free), Authority Lab’s Now Provided Reports (paid), and Hittail (paid) can all help you uncover some of those keywords.
They won’t be linked to your conversions or other Google Analytics data, but at least you will have some clue what keywords searchers are using to find your website.
How do I use Custom Reports, Dashboards, and Segments?
If you’re ready to move to the next level in Google Analytics, Custom Reports, Dashboards, and Segments are the way to go.
Custom Reports (under the Customization menu at the top) allow you to create reports that look similar to the standard Google Analytics reports with the metrics you want to view.
Dashboards allow you to view your Google Analytics data in a dashboard format. You can access them at the top of the left sidebar.
Segments allow you to view all of your Google Analytics data based on a specific dimension, such as all of your Google Analytics data based on visitors from the United States. You can also use them to compare up to four segments of data, such as United States versus United Kingdom traffic, search versus social traffic, mobile versus desktop traffic, and more. You can access Segments in each of your reports.
The nice part about these is that you don’t have to create them from scratch. You can start by using pre-defined Custom Reports, Dashboards, and Segments from the Google Solutions Gallery.
There, you will find lots of Custom Reports, Dashboards, Segments, and other solutions that you can import into your Google Analytics and edit to fit your needs. Edit Custom Reports with the Edit button at the top.
Edit Dashboards using the Add Widget or Customize Dashboard buttons at the top.
Edit Segments by clicking the Action button inside the Segments selector box and choosing Edit.
Or, when you have applied Segments to your reports, use the drop-down arrow at the top right to find the Edit option.
As you get used to editing Custom Reports, Dashboards, and Segments, you will get more familiar with the way each works so you can create new ones on your own.
We hope you’ve enjoyed our introduction to Google Analytics, and how it can help your business. If you have any further questions or are interested in taking your online marketing to the next level, get in touch today – we’d love to have a chat about how we can help!