The term search engine marketing can be used as an umbrella term to cover all forms of marketing carried out via search engines and therefore it encompasses: Pay Per Click ( e.g. AdWords), the practice of obtaining visitors and leads using the paid search engine listings such as those offered by Google’s AdWords program. A […]
Getting good rankings in Google can mean getting lots of traffic to your site and the chance to do more business so most website owners will make some effort to get their site listed. What is SEO? SEO is the act of improving a web page’s chances of attaining a high ranking in search engine […]
The importance of good web design These days your customers and potential customers expect to be able to find information on your business and your product information on a website and maybe even online ordering too depending on the product or service involved. That means if you don’t already have a website, you really should […]
The web design industry, like most industries, has its little secrets. Secrets that are often used to make sure the customers part which as much cash as possible when shopping for a new website and again over its lifespan. Not all operators are rip-off merchants but there sure are a few who try to gloss […]
So you finally got around to building a website, but now you are wondering why it’s not driving the results you had hoped for. That could be because you are falling into one of the four big traps business owners often overlook on a start-up website. Let me share with you some points to consider, […]
It’s official – static websites are a thing of the past. Rather than hard-coded pages, websites built on a content management system (CMS) allow a dynamic, flexible online presence that grows alongside your business. WordPress is our favourite CMS for business websites, and it’s not just us – WordPress is now estimated to power over […]
As the first port of call for a lot of your potential clients, it is important that your business website stays fresh – it’s a reality that appearances matter, and putting your best face forward online can help set you apart from your competitors. Even in the fast-moving world of the web, there are a […]
At AusWeb Design we can hardly believe it’s the middle of the year – weren’t we only having our Christmas drinks not long ago? Now that 2015 is well and truly settled in, we can take a look at some things that are proving to be big trends in website design this year, as well […]
Any Google search for “cheap web hosting” will bring up seemingly countless results, from companies offering to host your website for as little a dollar a month. While it is easy to get swept away by these too-good-to-be-true bargains, it is often worth investigating exactly what you are paying for when you go with discount […]